Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services.
If your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face — scroll past it.
To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the seven best link shorteners that’ll clip your links into clean, consistent, and clickable URLs.
Copy these seven link shorteners into your post: [show_shortened_urls] You can also use them in your website copy (as I do in most of my ads and website copy) to make your links more powerful. And remember: When it comes to links, quality is much more important than quantity. You can find the original content brief here. This particular marketing lesson was written by Jeff Paul, and it appeared originally on his website.
For example, if you are looking for something truly exceptional, you should check out Jeff Paul's website... it is truly exceptional. (But be careful... there is an enormous amount of information there!) Another tip: If you are using a desktop or laptop computer, you may need to hold down the Ctrl key while clicking on the link above to force your browser to go to the linked page. That way, you won’t get an error message about the link not working. Okay, now that you have read and practiced the above 30 shortcuts, it’s time to take another short quiz. See how well you did?
1.Obviously, you are either a natural born copywriter or you are not. If you answered mostly questions correctly, then you are a natural born copywriter. However, if you only got a few questions right, don’t feel bad. Learning these 30 tips will improve your copywriting skills enormously! Here’s the answers:
1.The most important element of a landing page is that the page has a clear call-to-action, which is why we created this exercise.
2.It is vital that you focus on your audience first — rather than on yourself or your product.
3.You can use a list to make a list even longer.
4.A good headline will grab your reader’s attention, and encourage them to keep reading.
5.When writing about yourself, it is best to be positive.
6.If you are trying to convince someone to buy your product, they need to know how it will benefit them.
7.The easiest way to get an idea for a new article is to think of an article that you’d like to read.
1.Obviously, you should try to find articles that are related to your own area of expertise.
2.It is always a good idea to ask yourself whether the content you have written is something your audience would be interested in.
3.One of the most important elements of copywriting is being able to describe things well, and to do this effectively, you need to know the basics of grammar and syntax.
4.You should always keep in mind the “Pareto Principle”: 80% of the results come from 20% of the efforts.
5.If your website is boring, your visitors will get bored, too, and will eventually click away.
1.Where possible, make your site interesting and unique — it will pay off in higher profits!
2.People do not read for pleasure anymore; they read for information. So make sure your website contains that for them.
3.A good way to start writing copy is to think about what you would like to read. That way, you’ll be reading from the heart, and your copy will flow naturally.
4.Obviously, you should only share links that are relevant to the post. However, there is no hard and fast rule as to how relevant the link should be. If it is relevant but not critical, it should be okay to share it. For example:
If you are promoting an event, and a link takes people to a page where they can register, it’s fine to post the link. The same goes for a site that sells something, or offers a service that might interest your audience. 5.If you are looking for something truly exceptional, you should check out Jeff Paul's website... it is truly exceptional. (But be careful... there is an enormous amount of information there!) Another tip: If you are using a desktop or laptop computer, you may need to hold down the Ctrl key while clicking on the link above to force your browser to go to the linked page. That way, you won’t get an error message about the link not working.
1.Equally important: Make sure the link you are sharing actually works! Did you know some people just ignore websites that have broken links? They read the headlines and skip over the links... thinking they are so irrelevant they are not worth checking out. If this happens to you, you could lose a customer for life!
2.Always include your website address in all of your social media posts. That way, if someone clicks on your post and reads your website, it will give them a chance to click back to your website, and buy something (if appropriate).
3.Onward to the quiz… which question was hardest for you? I’ll give you a hint: It was the last question.
4.Okay, now it’s time for the big reveal.
Further analysis has revealed that you are a female. Congratulations! You are now officially a millennial, which means you are probably smart, opinionated, and don’t mind sharing your opinions. Now, let’s go back to that “big reveal.” According to your answers, you like to travel. You like to read about culture and history. You like to learn new things. And, you like to shop! Now, what do you think this tells you about the type of people who will read your articles? 5.Now that you know more about who is reading your content, what would you like them to know? Would you like them to be able to learn something new? Would you like them to feel inspired?
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