In this guide, we'll teach you how to create a Zap that saves a shortened link for any action performed in four different apps: * Instagram * Facebook Messenger * Slack * Shopify If you're new to Zapier, it's a great tool to learn about. Once you get the hang of creating Zapier workflows, you'll be able to automate the most common tasks across your apps and platforms.
On the whole, Zapier has more than 2,000 apps and platforms that you can connect to—and hundreds of which you should be using.* Instapaper This is one of my favorite services. It's free, and you can use it to save any article you come across on your phone or computer for later reading. As you know, I love to read articles and reports on growth hacks and other topics that can help entrepreneurs increase their bottom-line profits. Recently, I came across an outstanding piece by Jeff Paul on the power of testimonials. Here's an excerpt:
“It may surprise you to know that … 78% Of All Customers Reject Sales People Who Ask For Orders Without GIVING A REASON Why They Should BUY FROM US!” In fact, Paul goes on to say that a solid reason is almost a requirement for a customer to give you his or her business. And this is especially true for B2C (Business-to-Consumer) sales. With B2B (Business-to-Business) sales, it's a little different; you have more leeway to ask for an order without giving a reason. However, even with B2B sales, you should still think about including a compelling “reason why” in all your sales pitches.
Furthermore, Paul suggests using the “5 Ws and an H” formula to help customers understand your company better and make buying decisions: What’s it worth to them? What can they afford? Why will this fit into their lives? Will it work for them? And How much do they need? We just launched a new product that we're pretty excited about: Growth Analytics. It helps you analyze your growth on a daily basis, week by week, and month by month. We hope that it'll help you quickly identify and implement the most powerful growth hacks that are currently working. This way, you can quickly scale the most important tactics—and stop wasting time and resources on tactics that don't work.
Besides, if you know what the best practices are now, you can save yourself a ton of money and time in the future. We've written a number of posts on growth hacks over the years, but I think one of our favorites is this article by Chris Ducker on how to make Facebook Messenger the best place to do business. It's a really good piece and contains a ton of great tips. Here's an excerpt: “If you’re looking for a place to build a loyal following or generate leads, Facebook Messenger is the one place to be.” And as far as I'm concerned, it's the most underrated platform for ecommerce right now. This is especially true in countries like Brazil, where Facebook Messenger is used much more than WhatsApp (which is usually used as a voice calling app).
Formerly known as WhatsApp Web, the Facebook Messenger app is basically the same as it always was, but it has some new features—like this one that lets you add a countdown timer and call-to-action button to your Facebook Messenger chat window. You can also now send money using Facebook Messenger. I found out about this when I came across this great article by Brian Morris on how to get more customers on Instagram. He explains how Facebook Messenger can be used to send money directly to someone's bank account, which would make it easier to sell products on Instagram. With Facebook Messenger, you no longer need a website to send or receive payments—all you need is an email address. Here's how it works: When someone sends you money, Facebook will charge you for it. And when you receive a payment, it will go straight into your bank account. All you have to do is enter your bank details on Facebook Messenger.
Definitely worth a test. I'm about to share with you a little-known marketing secret that can supercharge your affiliate marketing efforts. If you're already using social media to promote your affiliate offers, this secret can take your performance to a whole new level. Here's the background: I've been using online surveys for years as a way to generate leads and increase sales for my in-person surveys and mailing lists. Recently, I decided to try the same approach with my affiliate marketing efforts. What I did was create a free website (www.SurveyPal.com) where people could sign up for my email list and then I would send them regular, real-time online surveys. Everything was going great… until I started getting complaints from people who were upset that I was sending too many emails or that the questions were unclear or difficult to answer. In fact, one of the people who signed up to receive these surveys said he didn't want to continue receiving them because they were so time-consuming and irritating.
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