BL.INK # MatchURL : No. 1 Premium URL Shortener

BL.INK # MatchURL : No. 1 Premium URL Shortener


We all know that search engines like Google are constantly changing their algorithms to give users the best experience because they want to make sure websites provide the most relevant information. However, if you continue to use the same old boring links, you could be missing out on an opportunity to increase your click-through rates and drive more traffic for far less effort than you think.


Attempting to “game” search engine results is not recommended by any legitimate SEO professional, but it doesn’t mean there aren’t opportunities to optimize your digital marketing efforts by simply creating custom-branded shortened links using real words instead of random numbers or letters. When used properly, this link management strategy can elevate your brand identity and improve public perception while increasing customer engagement, customer conversion rates and customer trust wherever you engage online.


Search Engines vs. Search Customers


We’re all familiar with search engines like Google, Bing and Yahoo! We rely on them to deliver us the most relevant information at the click of a button – or even a voice command if that’s how we prefer it. What you may not know is that search customers behave differently than search engine crawlers when they look for information online . According to research by Dr. Susan Athey (MIT), Professor of Economics at Stanford Graduate School of Business (and an advisor to BLINK), “People are much more likely to click on short, related words rather than random numbers or letters….it turns out that real words make people click more.”

Athey, along with her fellow researchers at MIT, published a study in the Journal of Political Economy entitled “The Effect of Search Engine Bias on Competition” which was performed to determine if search engines are changing their algorithms to favor certain sites over others. The research team found that there were no significant differences among Google, Bing and Yahoo! since all three search engines returned similar results both before and after they made updates to their respective algorithms. So why didn’t Google steal traffic from Bing or Yahoo!? Athey explained that “Internet users clearly respond differently than automated information retrieval tools do…People tend to choose destinations where terms are related rather than different….as long as your search terms are short and easy to enter, you’ll be more likely to click on them than on a bunch of random numbers.”

Athey points out that this is why advertisers use real words in their pay-per-click ads – because they get better results. “People don’t want spammy searches or spammy search engines…When you build systems that deliver the right information, people will embrace it rather than try to game it. If your purpose is truly to help users find accurate information, building systems to provide relevant results will naturally take care of itself. It has nothing to do with piracy or trying to cheat the system; it just happens if you put yourself in the shoes of your customers instead of the search engines.”


Understanding the Links We Click

So how do we know if we’re clicking on “real words?” After all, many businesses advertise their shortened links as such (i.e., According to Athey, that method has been around since the first two search engines emerged in 1995 and 1996, but it doesn’t mean those links are more likely to get more clicks. In fact, you could be hurting your click-through rates without even realizing it when using this type of link shortening service because they don’t make sense for most brands or industries! Google prefers short phrases over incoherent terms, and the company’s algorithms give preference to real words that people understand rather than a bunch of random numbers or letters.

Your customers are most likely looking for your services using phrases like “workout clothes,” not “4356vzw.” Using words such as “getfitwithus,” on the other hand, highlights your brand while providing meaning and relevance to your customers so they know immediately what they will get by clicking on it. This builds trust and reinforces customer engagement with your business because you clearly understand their needs and expectations when deciding which content is most relevant and useful to them.

According to Athey: “People click more often on short related strings than on random shorter strings because the same information retrieval tools that guide users to relevant results also guide search engines.”

Short words are more memorable, convey meaning, and are easier for people to remember compared to random numbers or letters which don’t make any sense at all.


Make Your Links Matter with BLINK

Need help getting started using your own short phrases to create quality links? BLINK helps you “link smarter.” The platform allows you to create custom-branded short links using real words in order to elevate their brand identity and increase customer engagement and trust wherever they engage online. You can use BLINK for anything from creating a simple website link and sharing it through email, social media and beyond – all while easily tracking how many people actually click on your links.

Using BLINK, you can rest assured knowing that you’re doing everything possible to deliver the most relevant information to your customers at any given time based on what they are searching for. You can even align the type of link with each of your business goals; for example, if you want Facebook fans to buy a certain product, create a “Buy Now” link that will direct them straight to checkout while also tracking how many views this particular content received before someone clicked through.

“Blink is more than just another short domain service or URL shortener—it’s about building smart connections between customers and brands by using real words instead of random numbers making it easier for people to click and engage with your business,” concluded Athey. “It is a simple and effective way to get started using short links that actually make sense for you and your customers.”


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