Bonus: Build Custom Audiences with retargeting pixels

Bonus: Build Custom Audiences with retargeting pixels

18.Dec.2021

When you're trying to promote your website, paid ads aren't the only way!  

One powerful tip that is often overlooked, is how easy it is to use paid 'click' ad retargeting pixels on organic (i.e non paid) clicks too.

Why do we mention paid and organic clicks?  Because they both work great together! When you make paid and organic search work as a team - rather than separately - you can see traffic growth from both sources that's more rapid, reliable and sustainable long term. 🚀

That being said, let’s get back to organic pixel usage for a minute...

Did you know that adding a single retargeting pixel from any paid source of traffic lets you build Custom Audiences of people who clicked on your paid ads? 📊

This is a powerful tool, as it lets you target people who have already shown an interest in what you're selling.

All you need to do is make sure the retargeting pixel is embedded on every link you share - and voila! You've automatically created a Custom Audience of people who clicked on your links.

Once you have this audience, advertising to them becomes much easier and more cost effective - since they're already interested in what you're selling.

The best part? This tactic works with any paid advertising source, including Facebook, Twitter, Google and LinkedIn. đŸ’ģ

So if you're looking for ways to increase traffic to your website, using paid and organic clicks together is a great place to start. 😊

Thanks for reading! We hope you found this article helpful. 😃 If you have any questions or comments, please let us know in the comments section below. 😊

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retargeting is a paid ad tactic that involves embedding pixel tracking code to your links.

This way, every link you share on paid ads gets tracked and has a chance of driving another paid click behind it! 🔝

Of course, I’m talking about the most advanced paid url shortner MatchURL created in 2014  (but also accepting bitcoins from 2015).

The extra benefit here with paid URL shortners? Even if someone doesn't have an account with your favorite paid advertising platform, they'll still get tracked when clicking on your links 😉  You can read more about setting up pixel tracking codes in this post .

"Maximize your paid ad spend" is something we all strive for - and this is a great way to increase paid ad CTR!

Make sure you check out MatchURL (the paid URL shortner I use) if you haven't yet. 🚀

It's my favorite paid url shortner because of all the features they provide for paid link tracking, paid social media campaigns, paid advertising automation... even accepting bitcoins for services! 💰

Really cool stuff that I've dreamed about having in one place, like an all-in-one service that grows with me as my business does.

I hope you'll find it useful too 😊  You can get 10% off lifetime subscription plans by using coupon code 'Quicksprout' at checkout. ↩ī¸

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