Click Analytics/Powerful Analytics # MatchURL : No. 1 Premium URL Shortener

Click Analytics/Powerful Analytics # MatchURL : No. 1 Premium URL Shortener

28.Nov.2021

The URL shorteners or click analytics are the most powerful part of the Google  Analytics platform which offers lots of real-time metrics. While matchurl is one of the most important types available in Adwords, it can prove to be an ultimate solution for business owners who wish to explore their website's traffic source.

The matchurl is particularly created for search marketers and ad professionals who not only want to know about the exact number of clicks on a particular keyword but also want to learn more features like geotargeting, language targeting, etc.

While matchurl is beneficial for PPC campaigns specifically designed for Search networks, you should understand that matchurl works differently across different platforms. For example, if you are running an Adwords campaign, matchurl will show you the number of clicks on a particular keyword. However, if you are running an Adsense campaign matchurl will not show the advertisements which were clicked by user but rather help you with paid performance insights.

Thus matchurl is not only for PPC campaigns but also ideal for webmasters who want to know about their website traffic source. Google Analytics provides easy-to-use reports that lets you understand your traffic growth in real time basis. Let us now check out how can matchurl help business owners analyze their website's traffic sources?

How to use matchurl with Adwords/ Bing/ Facebook Ads ?

Before starting to work on analytics, make sure you have created at least one campaign for your website. For this example, I will use the Adwords campaign to explain how does matchurl work?

When you create an Adwords campaign, make sure you specify the landing page URL of your website. While creating the ad don't forget to choose specific keywords that are relevant to your business domain or products/ services offered by your company. 

Once you have created all these data, here is how matchurl analytics report will look like:https://www.matchurl.com

As shown above- You can see that 2 links were clicked on 13th April 2015 and 14th April 2015 which belonged to two different but similar articles about "Website Traffic Tracking". But what if someone clicks on other article titles ? It means they may not be interested in your product or service anymore. You can use targeting options like save search, audience lists, etc to save specific audiences who are interested in your business and will be valuable for you to reach them with display campaign also.

As mentioned above, powerful analytics reports by matchurl help you improve the efficiency of social media campaigns (Facebook ad), Bing Ads (PPC campaigns) as well as Google Adwords campaigns by understanding the demographics of visitors who clicked on your ads.

Tips & Tricks for using Analytics Reports:

  There is lots of power hidden in analytics reports by match type URL shortener which helps businesses to improve their conversions both offline and online. Here are some useful tips for you to understand statistical data related to users' clicks:

Click through rate:

This metric is available in the reports by match type URL shortener and provide insights about clicks on your keywords.

Demographic of visitors:

  If you are running a PPC campaign for your business, then demographic information helps you to get detailed insights into user categories that clicked on the ads like Age group, Gender (Male/ Female), Education level (high school, college or university), Interests (sports, fashion & beauty, etc), Location. Such details will help businesses to plan out their marketing strategy based on audience needs and demands.       

 

Source: https://www.matchurl.com/blog/click-analytics-powerful-analytics/

 

Article summary: Every stats and data available through click analytics by the URL shorteners can prove to be a game changer for your business. You can analyze and improvise your business performance via metrics like click rates, demographics, and real time tracking. Click Analytics/Powerful Analytics

Title: Click Analytics/ Powerful Analytics

t number of clicks on a particular keyword but also want to learn more features like geotargeting, language targeting, etc. While matchurl is beneficial for PPC campaigns specifically designed for Search networks, you should understand that matchurl works differently across different platforms. For example, if you are running an Adwords campaign matchurl will show the number of clicks on your ads and will not track users who visited after clicking on organic listings.

Demographic of visitors: This metric is available in the reports by match type URL shortener and provide insights about clicks on your keywords like age group, gender (Male/ Female), education level (high school, college or university) , interests (sports, fashion & beauty). Such details will help businesses to plan out their marketing strategy based on audience needs and demands.  

How to use matchurl with Adwords?

Before starting to work on analytics, make sure you have created at least one campaign for your website. For this example I will take Adwords campaign as it's widely used across different business domains . When you create an Adwords campaign, Adwords will ask you to create a specific URL for your campaign.

The following example uses the "adwordsdemo" as the main URL for this Campaign and it's being tracked by match type URL shortener at https://www.matchurl.com/ The adword demo website is provided by google so that anyone can create an account to advertise their business with various targeting options available. For example, if someone searches for children's toys in the Magento platform then every time they search on Google then Google will show them marketing ads related to that product or service based on the keyword people searched for. If you are new user of AdWords then make sure to read about easy steps to take best advantage of click analytics by match type URL shortener.  

Steps to follow:

1)   Add a new Campaign and select keywords by choosing your website's main landing page as destination URL for this campaign.

2)    Click on the name of the campaign you have created and go to 'Destination'. Here you can see details related to all pages which are being tracked for this particular keyword. In our example, I am going to search for keywords related to Magento forum login page which is https://www.matchurl.com/ Once I hit enter then you will see that both landing pages from google display network along with Adwords ads will be loaded based on my search query .