A shortened URL is a web address that is made smaller so it doesn't take up too much space when included in an email. The length of the original link is found by counting the number of characters and spaces used in the full link, including alphabets, numbers, and symbols. A common abbreviation for this type of URL shortening method is Bitly which often uses 29 characters to shorten a lengthy Internet address.
The 30-character limit makes it possible for anyone to easily include links within emails without making them look messy or cut off. There are other benefits as well, such as being able to track how many times your links have been clicked on. It also gives you the chance to create custom URLs shorter than what you might have been using before.
The shortened links are very useful for marketers to spread information about their brands, products and other information quickly via email, messaging apps and social media websites. There is a range of URL shortening tools that can be used for this purpose, depending on the type of marketing campaign, your target audience and your budget.
Here are some free methods for clicking on shortened URLs:
1- Try different keywords in the long URL. This will track how many people found the link just by searching with that keyword in Google or any other search engine.
2- You can also promote the short URLs across various channels like sending them via social media profiles or even any communication channel through which they reached out to you to get clicked.
3- Track your website analytics to check where the short URL is getting maximum clicks.
4- This can be done by using Google Analytics or any other similar service that tracks all traffic coming in and out of your site (if you are running a blog or any ecommerce store)
5- You could also try promoting your shortened URLs through paid advertising like Facebook ads, Linkedin ads etc.
URL shortening tools provide businesses with customized links for their advertisements, online stores, charity organizations, brand recognition campaigns and more. While some companies use these kinds of services to minimize spamming on social media sites, others may want you to visit their websites. For instance, Bitly has over 500 million registered users who are allowed to create short links for their favorite websites, products and more. Some companies may even track the popularity of certain posts by measuring the number of clicks you receive in this way.
Shortened URLs can be created using different methods; however, there are two primary services used worldwide: Bitly and Goo.gl. When creating shortened links through these services, it's important that you understand how to use them appropriately so your efforts don't backfire or drive traffic to pages that aren't related to what you're trying to promote.
Do not use shortened URL with spamming content otherwise, all your patience will go in vain because Google algorithm punishes sites which have spammy contents with banned results in SERPs (Search Engine Result Pages).
URL shorteners are generally used for posting links on social media platforms, forums, and micro-blogging sites like Twitter. The shortened URLs take up less space than the original one would, offering more room to say something about your link that might encourage others to click it. More importantly, because people may not always want to go to a website just because they've been sent the link, shortened URLs give you an opportunity to tell them what exactly is so interesting about this particular site or page. You can also use the shortened URL as part of your promotion strategy by incorporating it into promotional texts or tweets containing a call-to-action phrase such as "Click here" or "Visit us now". That way you'll be able to track which links get clicked on most often, allowing you to fine-tune your links for maximum impact.
Many businesses, especially large corporations with extensive social media followings or online services like Amazon, use shortened URLs in email marketing campaigns to point users toward specific pages on their websites. This is also known as referral marketing because the link directs people from a short, catchy headline to detailed information about the product or service you're promoting. For large businesses that might have thousands of contacts on their email lists, shortened URLs can be used for everything from announcements and sales updates to newsletters and messages encouraging users to check out new features. Smaller companies often use these kinds of messages when they feature affiliate products or services, too.
Shortened URLs are great for tracking traffic to your website, but if they're created using Bitly or Goo.gl there's an added bonus: You can get analytical information about where the clicks are coming from, how many times they've been visited, whether people are also clicking on links within the same post and much more. If you see a shortened link and want to know where it's taking you, simply hover your cursor over the target address to reveal information about how many clicks it has received, the location of those clicks and who created the link.
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