How to Make Your URL Structure Work for SEO

How to Make Your URL Structure Work for SEO

25.Oct.2021

Let's start by thinking of a website I would love to tell you about: [xyz site name]. Look at the URLs they have chosen for their categories and products. They are very easy to read, understand and follow. The URLs actually make sense!

But it can't be that simple right? So let's see how we could improve them for SEO purposes.

So what did we do? We added keywords to all pages except for the homepage. That way the major search engines will be able to easily figure out which category or product page is going to be relevant for a specific keyword term. All internal links throughout your site should also benefit from this concept because you'll be adding additional value per link increases your rankings further down the line.

So

A) The URLs make sense

B) They are utilizing keywords

C) The URLs are easy to read and understand

D) Internal links will benefit, thus increasing rankings

Let's take a look at another example: [xyz site name]. In this case, the structure of their site hierarchies is not as clear cut as it could be. Let's see how we can resolve that issue for them. Their top level categories could be described as an 'umbrella' with several sub-categories under them. So let's break up those top level categories into additional sub-category pages by adding a '/' after each category word in the URL to create a more detailed resemblance.

This is especially effective in cases where the categories are frequently searched for terms.

So what did we do? We added additional keywords to all pages. We made each level of the site hierarchy more detailed, which will allow search engines to figure out which category or product page is most relevant per keyword term. All internal links throughout your site should also benefit from this concept because you'll be adding additional value per link increases your rankings further down the line.

A) The URLs make sense

B) They are utilizing keywords

C) The URLs are easy to read and understand

D) Internal links will benefit, thus increasing rankings

Now that we have gone through two examples it's time for you to get started on your own URLs. But before you begin, make sure you have a good structure to work with in the first place! If your website structure does not resemble any of the two examples, don't panic. Check if there are any similar site out there that has a better internal link structure than yours and use it as an example for structuring just one page/category on your own website.

Most importantly, keep in mind what you want people to see when they visit your site through organic search results just like how users will experience it once they land on your site after clicking on a search result listing. Search engines do not read text links but instead interpret their meaning based on surrounding context so think about which category or product match is most relevant per keyword term. All internal links throughout your site should also benefit from this concept because you'll be adding additional value per link increases your rankings further down the line.

 

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