how to use URL shorteners in your marketing

how to use URL shorteners in your marketing


What are URL shorteners?

URL shorteners are very useful tools that can be used each time you post a link on your website, Facebook page or blog. With these links generally comes an overbearing long link that people don't want to type into their browser for fear of ending up on the wrong destination through a typo. Shortening this URL is essential! By using something like Google's tool , Twitter's , Bitly, etc., you will make sharing easier and more enjoyable for your audience as well as yourself because it will give you better data about which links are being clicked on most often too. One word of advice : if you use the same service all the time, it will be much easier to collect and keep track of your data and statistics.

Shortened URLs: the benefits

Using short URLs has its advantages for not only you but also your audience!  

Boosting social media traffic since people will be more inclined to click on them. You save characters when using them instead of typing out an entire long link, which means you can use more hashtags (#) in Twitter than before. Improve brand awareness by giving out shortened links that are memorable (i.e.: ). Speeds up rate limiting conditions which can happen if you're sharing a lot of links through services like Twitter or Facebook Connect . Track traffic sources, conversions & sales with improved reporting - take note here; this is crucial.

Shortened URLs: the drawbacks

If you don't pay attention to the following pitfalls, you may fall into a trap that leaves your shortened URLs open for someone else to benefit from instead of yourself.  

You need to keep track of multiple shortened URLs and their corresponding data which can be time consuming . If you're not careful, others might take over your URL and begin sharing it without your consent (i.e.: A brand takes ownership of the short link ".sx/seo" by creating their own or using it as their homebase). While this may seem unlikely, it has happened before; make sure only use these tools on trusted domains! There is no way to know if someone is monitoring your traffic/data. While this might be obvious, you may want to rely on completely trusted shortening services so that your data is kept safe and will not fall into the wrong hands.

Shortened URLs: using the best tool

For all three pitfalls listed above, one can use an analytics service like Google Analytics  that will give insight on which links are shared most often as well as which ones bring in traffic or conversions. If you would rather keep some of your information private (i.e.: for competitive intel), then checking out SharedCount  is a great way to get an estimate on traffic & social sharing numbers without having to register/input anything into their system! They do not ask for any personal information or require registration; it's completely free to use.


Shortened URLs are a useful tool that you should include in your social media marketing strategy if it's not there already! If you find yourself forgetting which shortened URL goes where or having trouble keeping track of the data, then using a service like Google Analytics  or SharedCount  will make your life much easier as well as those who share/use your links. I hope this article has been helpful and informative about how to use these handy tools! Plus it will save you from making any typos when sharing links In case someone decides to hijack it for whatever reason, always verify shortened URLs before clicking on them. Additionally , check out our list of free SEO tools that can help optimize your website here: