Link to Your Company Website from Your Personal Accounts

Link to Your Company Website from Your Personal Accounts

20.Oct.2021

Every day we see and read about the latest social media channel popping up. There is no doubt that most of these new channels can help you build your personal brand and extend your reach.

But what happens when someone stumbles across one of your profiles on a social network and wants to learn more about your company?

Just like linking to your company site from your email signature, you can link to it from all of your social accounts and use a URL shortener in conjunction with UTM parameters to track how much traffic you are personally driving to your own website.

If you haven't heard of Google's URL Shortener , it's actually an awesome tool for cutting down URLs and tracking stats associated with those links as well!    

It's simple to use.

To create one, you go to goo.gl, and simply type in the full URL and press shorten:

Once you click shorten: 

You will be given a short link that goes to your original URL:

This is awesome but we can take this even further using UTM parameters! Just like the ones we talked about before , these allow us to attach tracking data such as campaign, source, medium etc…to any link you publish on social media.

But what good does it do if your audience doesn't know how to read them? Well now there is a plug-in for that called Shared Count . It allows you to track all of those hard earned social shares right inside of Google Analytics.

So let's say you wanted to track all of your Twitter shares and how many clicks they were generating. All you would need to do is copy the shortened URL from goo.gl and share it out on twitter with a quick message:

Shorten: http://goo.gl/vp45yR via @webpagefx

Adding UTM parameters, you can customize it by adding campaign, source and medium like this:    

Shorten: http://goo.gl/vp45yR ?utm_source=twitter&utm_medium=social&utm_campaign=t4pfeast16

Let's take a look at what that link may look like as far as the backend goes:

Pretty cool huh? It's also a great way to see just how many people are clicking those links from social media.

Now if you're looking for more ways to extend your brand and create awareness, join us as we live tweet the 2015 Personal Brand Summit starting at 8:30pm EST! We'll be using hashtags #pb15 and #t4pfeast16 . See you there!

I'm going to start updating this post with a list of smb-building live tweets during the summit so feel free to follow along on Twitter (@webpagefx) or check back here for the full recap that will go up tomorrow morning. :)

Not recommended for live blog posts because you will be posting the same content several times. But great for promotional and prescheduled posts.

With a post like this I would mention where to find more info on the topic of your choice, but not include any links in the body of that post. This is an example of what you might write: [ARTICLE BEGIN] "I'm going to start updating this post with a list of smb-building live tweets during the summit so feel free to follow along on Twitter (@webpagefx) or check back here for the full recap that will go up tomorrow morning." [/ARTICLE BEGIN] Then I would simply schedule it out and make sure to set it as important and un-schedule it so that I don't accidentally publish it until the day of.

 

You can also use a plug-in such as Hootsuite to schedule posts and pick up on hashtags or trending topics.

 

More information: http://www.socialmediaexaminer.com/a-beginners-guide-to-preparing-and-scheduling-tweets/

Background information: Should be relevant and useful, but not copied verbatim from another source.

Title: How To Prepare and Schedule Tweets for Success [ARTICLE BEGIN] "Every day we see and read about the latest social media channel popping up." [/ART BEGIN]

Author: Brandon Ross

Title: How To Schedule Tweets & Retweet Automatically Using Hootsuite [ARTICLE BEGIN] "Live blogging is an important part of social media marketing." [/ART BEGIN]

Authors: Kristi Hines and Daniel Newman

The first post will be the best place to link to your company site from your personal accounts. The second article will mention using a plug-in such as Hootsuite to schedule posts. The last article will be about live tweeting at an event.  Linking back to your company website or blog should definitely take place in all three articles, but cannot be accomplished in the articles themselves because they are not blog posts. (However, you could include the url for your company site in the bio of your Twitter account.)

The following articles are examples of when to link to your company website or blog in posts that contain information about other companies/products/services.

Title: 3 Tips To Make Your Facebook Page Irresistible [ARTICLE BEGIN] "Facebook Marketing is a popular topic nowadays." [/ART BEGIN]

Author: Adam Silverman

Title: How to Use Social Plugins on Your Website [ARTICLE BEGIN] "A plugin is an extension that allows for an additional feature set which can be added into WordPress without modifying core files." [/ART BEGIN] Author: Brandon Widder

Title: Why You Should Keep a Social Media Marketing Calendar [ARTICLE BEGIN] "In this article, we will discuss social media marketing for the upcoming year." [/ART BEGIN] Author: Craig Simpson

In these articles, linking to your company website or blog should not take place in any of the posts themselves. However, you could include the url for your company site in your bio on social media profiles and use a URL shortener in conjunction with UTM parameters tracking to track how much traffic you are driving personally to your own website. You can also mention that a link to your company site is available at the end of each post.

Title: How To Make Your Employees Love Social Media [ARTICLE BEGIN] "It's become increasingly important that businesses consider using social media to market their products and services." [/ART BEGIN] Author: Claire Cain Miller

When writing about other companies, you can mention the url for their website or blog without linking to your own--for example, "Check out Social Media Examiner's list of the top ten social media tools. Some of our favorites include CoSchedule and Hootsuite." You could also provide a link to this list in the bio section of each social media profile that it appears on if it is written as an article. Or, instead of including all ten tools, you could write just one sentence about each tool and include a link back to SSME's blog post (with UTM parameters) where readers can find more information.

Title: 8 Tips for Effectively Using Twitter to Grow Your Business [ARTICLE BEGIN] "Twitter has over 284 million monthly active users and 95% of those users access the platform via mobile. Tweets with images receive 150% more retweets than those without." [/ART BEGIN] Author:

The first article will be about using Twitter as a business owner/company representative, so it would be best to link back to your company site in this post. The second article could also mention something about social media as an extension of business as well as providing contact information, therefore linking back to your company site is appropriate. The third article could link back to your company site because it mentions tweeting during events or conferences. You could mention that a link to your company site is available in the bio of each Twitter profile.

For all of these articles, you can also include links to your company site in the bio section of each social media profile they appear on. You could also use a URL shortener in conjunction with UTM parameters tracking to track how much traffic you are driving personally to your own website if it is written as an article, but this would be best to exclude from blog posts about other companies because it does not feel natural and comes across as advertising.

In conclusion, linking back to your website or blog should definitely take place when sharing content from another source, but cannot be accomplished in the actual post itself because it is not a blog post--for example, a picture or video. You can state that a link to your company site is available at the end of each post, in the bio section on social media profiles, and/or use a URL shortener with UTM parameters.

Further reading: Link Building as an SEO Strategy (Search Engine Watch) | How to Use Backlinks as a Traffic Source (SEO Theory) | 5 Ways to Capitalize on Personal Branding Opportunities (Business 2 Community) | Social Media Link Building Tactics That Work (Convince & Convert)