Reasons To Shorten Your URLs

Reasons To Shorten Your URLs


1. It’s Easier To Search For Your Website When it comes to SEO, the search engines are constantly trying to figure out what webpages are important and which ones are not. When you use the same URL for a bunch of pages, it can make it more difficult for search engines to figure out which pages are really worth ranking in the SERPs. The reason for this is that when Google sees the same URL on multiple pages, it has to guess which page to rank.

Whereas, if each individual page had a unique URL, then Google would only have to look at one page when deciding which one to rank. For example, say you have a website about sports and you have 10 different pages with the URL structure like this: 

tc. As you can see, each team page has its own URL, so Google can easily pick the best page for each team. Now, say your business decided to create a new page for a new team. You could do something like this: sports/basketball/new-team/. Since each team page is now unique, Google can’t guess which one to rank and instead picks the one with the most relevant content.  2.

Obviously, Your Website Will Look Better! It’s true that when it comes to SEO, it’s better to have less pages. But, even if you have 10 pages, it can be a big benefit to give your URLs a unique look. It will make your site look more professional. The fewer words there are in a URL, the easier it is to read. This is also true for mobile phones, which often can’t fit all of the words in a URL. Another benefit is that it will make it easier for visitors to navigate your website and find what they’re looking for. 3.

First impressions count When someone lands on your website, your URL plays a big role in the first impression they get. If someone sees something that looks spammy, they won’t want to trust your business. And, the same goes if they don’t understand how to navigate your website or what they should be looking for. If your URL is easy to understand and looks natural, they are much more likely to continue browsing. 4. It Helps Increase Engagement On Your Website Your URL can also have a big impact on how engaging your website is. For example, if you’re creating an online store, then a URL like  is far too long.

No matter how much you stuff it with keywords, it will still look silly and unprofessional. But, if you use something like  you create much more of an impression that this is a serious business. Not only that, using something like this will make your online customers feel more connected to you and your brand. They will feel a stronger connection because they know you and their relationship to you is deeper. This is especially important in B2B sales. 5. It Improves Your SEO Ranking! One of the reasons Google tries to figure out what websites are the most relevant to a given search is by looking at the URL.

Moreover, the shorter the URL, the higher the ranking. There are other aspects Google takes into consideration when determining which website to rank, but the URL is one of the most important. So, by making your URLs unique and as short as possible, you will improve your SEO ranking. You’ll also improve the rankings of your website overall. And, this will result in more traffic to your website. Just remember, though, don’t go too crazy with your URL optimization. If you do too much, it can negatively impact your site performance in terms of page speed. Also, too much URL optimization can cause another problem called “URL Blocking” which we’ll discuss later in this newsletter. But, don’t worry. You’re going to learn a secret that will make it easy to create the best possible URL structure for your website.

For example, if your website is about real estate investing, then you might use a URL like this: . Here, the first part is the category (REI), the second part is the subcategory (Real Estate Investing) and the third part is the location (123 Walnut Creek Way, 23 July 2018.. This unique URL has three main benefits:  * It makes it easier for people to find your website.  * It makes it easy for Google to understand what your website is about.  * It makes it easy for your website to rank in search engines. How To Shorten Your Website URLs Let’s say you have a website with 100 pages on it and you want to create a short link that redirects people from one of those pages to another.

In another case study, we’ll use a website with 100 pages as an example. But first, let’s quickly go over how to create a redirect. So, what you do is add a question mark (?) at the end of the URL of the page you want to redirect people to. Then, you add a slash (/) and the new URL. For example: Original URL: Redirected URL:because the page that used to have that URL will now have a new one. Here’s an important thing to remember: If you have a website with multiple pages that are linked to from other websites or used as online ads, you should create redirects for all those pages too.