Say No to Keyword Stuffing in URL’s

Say No to Keyword Stuffing in URL’s


If you wanted to rank a page for a given keyword, would you have it in the URL? For example: This is definitely not the best way of doing things... In fact, according to Google's Webmaster Guidelines [ ], this may get your web page penalized! What I mean by penalty is that your rank will be lower compared to other sites ranking for the same keyword phrase because Google shows preference to pages with optimized URLs and descriptive anchor texts.


Also, having keywords in the URL does not contribute significantly towards on-page SEO. The more important on-page optimization factor for search engine crawling, indexing and ranking is the content of your web page. If you think that having keywords in URL will help your rankings, then there’s a possibility that those thoughts might be misguided; as Google has already stated that it does not use keyword density as a major on-page SEO factor anymore.


I would suggest not to stuff the keywords in your URLs. Remember that it’s not about cramming as many keywords as possible into your URL but ensuring that each part of the URL conveys what the web page is all about. This will ensure that you are staying true to Google’s guidelines and give users a better user experience.


Here’s an example of a SEO URL :


Notice how the keyword phrase ‘hot water heater’ is present in the anchor text (the words when you click on it) but not anywhere else in the URL.


Another example is: It’s pretty obvious that this page about company history and not about about us (organization structure).


​The same goes for the meta description tag of your web page; it should be unique and describe what content can be found on that page. It should not have keywords stuffed in it just for the sake of having the keyword phrase. It should be where you can write about your page to help users understand what it contains. Here’s an example of a good meta description: This page is about the history of the company and it has just one sentence with a brief description of the content that can be found on that web page.


After all, it is not meta description tag but your content that will give you the edge over your competitors.


​As you can see, Google is trying to make sure that each URL on the web conveys what the page is all about so that when users click on the link they are led to the right web pages with relevant information. This is not an SEO tactic but a transparent process for better user experience.


It is important to note that Google has its own algorithm in place for penalties. It is based on the intent of the action rather than the action itself. Since the algorithms for ranking on Google are constantly being improved, repeating keywords in titles or URL is not a long-term solution to make sure that your rankings will stay. There is a possibility that repeated keywords in the URL, meta description and titles may lead to penalties from Google.


Therefore, the most SEO-friendly URLs are those that are descriptive of what content can be found on that page with relevant keywords used in the anchor text of the web page.


I hope you found this article informative and useful. If you agree with the points stated above, then please consider sharing it with your social media circles.

I hope you have a great day!