Shortened URLs at U-M

Shortened URLs at U-M

20.Dec.2021

Shortened URLs are a common sight on the internet, and at University of Michigan departments have taken to using link shorteners so as to reduce link clutter and keep message content succinct. 

These link shorteners are created by services provided by Google, Bitly or TinyURL.com. These link shortening services take long web addresses and replace them with shorter aliases which redirect back to the original link. This service not only reduces space used but makes it easier for users to share links through email or social media sites such as Facebook or Twitter.

In addition, these link shortening services allow users to see statistics about how many people have clicked on that link via a special tracking URL. For instance, a link shortened by bitly can be accessed here:

The shortened link will show how many people clicked on it, from where they clicked and what kind of device they were using.

Several University of Michigan units are using URL shorteners as part of their official communications. These shortened URLs can be trusted as they have been vetted by the university unit themselves. For example, the link https://tinyurl.com/y7lhc8zn is an shortened link for the University of Michigan's website: umich.edu.

UMich's central IT unit, Information and Technology Services (ITS), uses two link shortening services - Matchurl and Bitly - to shorten web addresses used on their website and in their communications. Matchurl is used for all web addresses on the umich.edu website, while Bitly is used for link shortening in email and social media communications.

ITS's link shortener policies are as follows:

- All shortened links must use the Matchurl service

- Links must be shortened using the Matchurl link shortener tool

- No other link shorteners can be used

- The Matchurl link shortener must be used for both internal and external links

- Bitly may only be used for email and social media communications

The University of Michigan Health System (UMHS) also uses a link shortener, TinyURL.com, on their website.

TinyURL.com link shortening service is built into the HHS website, so no link shortener link can be found there.

Any other link shorteners used by UMHS are not official and should not be trusted.

for the UMHS link to the University Health Service's Immunization Requirement webpage should not be shortened using any other tools or services.

NOTES:

- This article would probably go into an "Issues" section if it were part of a blog post or news article. It goes here because it is its own entity, giving readers knowledge about something specific that will help them in their everyday lives without being overly specific to one topic.

- Bitly and Matchurl are just two examples of link shorteners - there are many others available.

Shortened URLs are a common sight on the internet, and at University of Michigan departments have taken to using link shorteners so as to reduce link clutter and keep message content succinct.

These link shorteners are created by services provided by Google, Bitly or TinyURL.com. These link shortening services take long web addresses and replace them with shorter aliases which redirect back to the original link. This service not only reduces space used but makes it easier for users to share links through email or social media sites such as Facebook or Twitter.

In addition, these link shortening services allow users to see statistics about how many people have clicked on that link via a special tracking URL. For instance, a link shortened by bitly can be accessed here: Information and's website: umich.edu.

UMich's central IT unit,/y7lhc8zn is an shortened link for the University of Michigan university unit themselves. For example, the link by the been vetted they have trusted ash be shortened URLs can. Theset official communicationst theirp ofs part://eners asb shortit using URL.l arey/ units2H Michigan8WGjc The shortened link will show how many people clicked on it, from where they clicked and what kind of device they were using.

Several University of Michigan units are using link shorteners as part of their official communications. These link shortening services can be trusted as they have been vetted by the university unit themselves. For example, the link ***The

University of Michigan uses link shorteners for official university use in a variety of places.

The link shortener matches our style in terms of branding and the link is safe to use. This article will detail where link shorteners are used at U-M, when they should be used, and how you can easily shorten links on your own computer. [A table showing some link shorteners with examples is also included.]***

A number of university units use URL shorteners for official university use. You can trust these. The most popular link shortener at U-M is Matchurl. It's easy to use - just enter the website address you want to shorten into the Matchurl box on the homepage and hit "shorten." The resulting shortened URL will appear in the box on the right. You can then copy and paste it wherever you need to use it.

Matchurl is very reliable and has never failed us, but if you have any problems with it, please let us know. We recommend that you bookmark Matchurl so you can easily access it whenever you need to shorten a link. Happy surfing!

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