Shortened URLs count as backlinks and improve your SEO

Shortened URLs count as backlinks and improve your SEO


(NOTE: I have no affiliation with any of these services. I simply think they are useful and have listed them for your consideration.) is one of the biggest link shortening services online.   It’s free to use and offers numerous ways to configure your links, including automatic URL redirection (for increased page rank), custom length URLs, and more. is one of the biggest link shortening services online.

Meanwhile, has become the go-to choice for creating shortened URLs. The service has evolved over time into an efficient, free link shortener that gives you several options for creating links that are easy to remember and share. It allows you to choose between five different types of links — including auto-redirecting, custom lengths, and email addresses. is one of the biggest link shorteners online. If you already have a blog or website, there’s nothing stopping you from using a link shortening service as well.

Absolutely nothing. In fact, it may actually improve your SEO. To find out if this is true, you need to know how Google views backlinks. Backlinks Are Still Important! You see, when someone links to your website, that link is what’s known as a backlink. Backlinks are important for two reasons: They Give You More Visibility: When someone links to you, it sends a signal to Google that other people think you are an authority on the subject. When Someone Links To You, It Sends A Signal To Google That Other People Think You Are An Authority On The Subject. Google sees all backlinks the same way.

But, they also treat each link differently based on the anchor text used to create the link. Anchor text is what shows up in the link when it is copied and pasted into a web browser. Here’s how Google explains it: “Anchor text is what shows up in the link when it is copied and pasted into a web browser.” Google: “Anchor text is what shows up in the link when it is copied and pasted into a web browser.” What does Google think about links with certain types of anchor text? Well, for example… Google Thinks These Links Are Stronger Than Others: These are known as “branded” links.

In this situation, the link creator knows the person or company he or she is linking to. Let’s say you are selling vacuum cleaners and you have a website about golf. Someone might link to you from a blog post that looks like this: In this example, the person who created the link knows he’s linking to your website (because of the URL). He also uses words that are related to what you sell (“the best vacuum for your household needs”) in his description of your website. Google sees this as a strong signal that this is a link someone wants to follow. Therefore… Google Boosts The Ranking Of Websites With A Large Number Of “Branded” Backlinks.

For example, if a site has 100 links pointing back to it with “branded” anchor text (“vacuum cleaner reviews”, “how to buy a vacuum cleaner”, etc.), Google gives it more weight than a site with 20 unbranded links (“vacuum cleaners reviews”). Why? It’s a mystery. Google has an entire page about how it views backlinks and the specific rules it uses to rank them. If you are curious, Google has a handy How-To article about it here: SEO Tip: How Google Views Backlinks. It’s possible that the branded links have some other benefit that Google hasn’t explained yet. Maybe it thinks it’s a trusted brand. If that’s true, then branded links are a double-edged sword.

For every advantage, there is a disadvantage. The disadvantage is, people won’t link to you as much because they won’t associate as much trust with your website. The advantage is, you get to use a “trusted” anchor text when they do link to you. Which brings us to our next point… Using The “Trusted” Anchor Text When You Do Get Links Can Improve Your Rankings! Let’s say you are a dentist and you have a website about golf. A person who is really serious about learning to play golf might do a search for “golf courses in Maryland” and end up on your website.

To summarize what I just said, you get to use the “trusted” anchor text (“golf courses in Maryland”) whenever someone links to you from one of the posts on your blog or page. As we discussed earlier, when Google sees a backlink with trusted anchor text, it treats it differently than when it sees an unbranded link. This can be a double-edged sword. If you do a search like this: How many backlinks are there to my site?

On the whole, it’s not the most important thing. In fact, I don’t think Google is actually concerned about backlinks at all, so much as what people are saying about your site and your competitors. But… there is one exception. In this case, Google is really interested in how many trusted links there are pointing to your site and whether the anchor text used in those links matches what you are trying to rank for. Let’s say your website is about dog grooming. When a person is looking for dog grooming sites in Maryland, they probably know what kind of dogs you groom.