Shortened links are more user-friendly

Shortened links are more user-friendly

08.Nov.2021

Facebook, Twitter and other social media sites are full of long links. As opposed to short links that use URL shortening services, long links can look spammy - there's simply too much text for users to grasp at a glance what the link is about.

On the other hand, shortened links are used by marketers because they allow tracking parameters (such as UTM codes) which in turn provide more insight into how an audience is engaging with content.

Here's why converted traffic works better than direct visits

While tracking your conversions might come in handy, you need to remember that Google Analytics only shows data from non-direct visits . This means that whenever it detects people having landed on your website clicking on a link outside of your domain, it does not count the visit as a conversion. For example, if you post on social media about an article written by you and someone clicks on your link first on social media and then comes to click on the same link within your website (a direct visit), Google Analytics will only show this person as having interacted with your site after clicking through from somewhere else - like Twitter or Facebook.

Shortened links are more user-friendly

While short URLs can help deliver better results in terms of engagement, marketers need to be aware that these links do not always look good. Long URLs (more than 50 characters) might look spammy when used for sending out messages on social media. Attention spans are getting shorter over time , so more and more users are abandoning online content that requires them to read long text.

Social media is an important part of any marketing strategy, so marketers need to learn how to use it right . Even though short links could boost conversions by driving qualified traffic , you should bear in mind that Google Analytics only shows data from non-direct visits . This means that even if a user clicks on your link on social media and then comes to click on the same link within your website (a direct visit), Google Analytics will show this person as having interacted with your site after clicking through from somewhere else like Facebook or Twitter.

Shortened URLs might look spammy when used for sending out messages on social media - attention spans are getting shorter over time , so more and more users are abandoning content that requires them to read long text.

The good news is that some URL shortening services, such as Bitly or Goo.gl, can turn spammy-looking links into clear and user-friendly links . For example, if you post on social media a link to an article written by you and someone clicks on your link first on social media and then comes to click on the same link within your website (a direct visit), Google Analytics will show this person as having interacted with your site after clicking through from somewhere else - like Twitter or Facebook. Therefore, using shortened URLs can boost conversions by driving qualified traffic , even though it might look spammy when used for sending out messages. In fact, shortened URLs work much better when you post them on social media, because users are unlikely to click on long links .

So, how much is too much when it comes to the number of characters in a link? According to Google Analytics, anything above 50 characters can look spammy and deter clicks. The text that follows should sum up what the link is about in two or three words only. When you shorten your URLs using URL shortening services - Bitly or Goo.gl for example - this will turn spammy-looking links into clear and user-friendly links. Bear in mind though that UTM codes are invisible for normal users, but they can help deliver better results in terms of engagement . And after all, shortened URLs might help boost conversions by driving qualified traffic.

To sum up, when you post long links on social media, it can look like spam or deter users from clicking on something they don't recognize. In particular, adding tracking parameters (such as UTM codes) to your links can result in URLs that look long and confusing. On the other hand, shortened URLs are more user-friendly and work better when posted on social media because users are unlikely to click on such links. To avoid looking spammy and drive conversions , marketer should bear in mind however that Google Analytics only shows data from non-direct visits . Last but not least, short URLs such as those made using URL shortening services - Bitly or Goo.gl for example - turn spammy-looking links into clear and user-friendly links that users are unlikely to click on. In fact, shortened URLs work much better when posted on social media because users are unlikely to click on such links.

In conclusion, marketers should bear in mind however that Google Analytics only shows data from non-direct visits . So even if a user clicks on your link on social media and then comes to click on the same link within your website (a direct visit), Google Analytics will show this person as having interacted with your site after clicking through from somewhere else - like Facebook or Twitter. Therefore, using shortened URLs might boost conversions by driving qualified traffic , even though they could look spammy when used for sending out messages. In fact, shortened URLs work much better when posted on social media, because users are unlikely to click on such links.