Shortened URLs count as backlinks and improve your SEO # matchurl

Shortened URLs count as backlinks and improve your SEO # matchurl

27.Oct.2021

Because shortened URLs are essentially 301 redirects, they count as backlinks, because they’re still pointing to your website. Using a link shortening service improves your SEO because it gives you the ability to link to your blog posts and pages in more places. 

 

Are you convinced? Let’s take a look at some of the top link shorteners you can use.

***Because

shortened URLs are essentially 301 redirects, they count as backlinks, because they’re still pointing to your website. Using a link shortening service improves your SEO because it gives you the ability to link to your blog posts and pages in more places.

 

Convinced? Let’s take a look at the top link shorteners you can use.

 

#1 Google URL Shortener

 

If you want one of the most reliable and well known shorteners, you can't go wrong with Google's offering: goo.gl  This is the quickest way for anyone who uses search engines (i.e., everyone) to find their content online. You can track how many clicks each of your links receives, and if you want, your shortened links can be made private.

 

#2 Bitly

 

Bitly (bitly.com) is another reliable link shortener that's commonly used by large companies like Dell, Comcast, and PayPal. Like Goo.gl, you can track the number of clicks each of your links receives without revealing their destination to anyone who isn't one of your followers on the service. You also get more than just a URL shortener with Bitly; it provides social sharing tools for Twitter and Facebook so you don't need to use multiple services to get the job done! Just create an account, shorten your URLs with Bitly, then share them on your favorite social networks! This will increase the number of people that see your content, and it will also keep you organized.

 

#3 Ow.ly

 

Hootsuite's link shortener ow.ly is relatively new, but it has already won over many companies like Dell, Coca-Cola, PepsiCo, Cisco Systems Inc., Intel Corp., Siemens AG, Xerox Corp., Telstra Corp., IAC/InterActiveCorp and News Corp.'s Dow Jones & Co. Why? It allows customized URLs for each account so you can shorten links to all of your social media accounts without having to create separate addresses for them all. You can also track clicks on your links by adding a UTM parameter, which will keep your campaigns clean and organized! This will make it easier for you to see which of your links are more popular and which aren't.

 

#4 TinyURL

 

TinyURL (tinyurl.com) is a reliable link shortener that I have been using for about 5 years now! It's definitely one of the more well known shorteners on the web, but I always recommend people have at least 3 different options when it comes to their shortened URLs so they can stay ahead of the curve in case one service decides not to resolve a bug or add new functionality. Because this service has been around for so long, some people might find some of its features a bit outdated, however if you're looking for something simple and easy to use with little configuration, this is a great option for you!

 

#5 Bit.ly

 

Bit.ly (bit.ly) is a reliable link shortener, but it's downfall is that shortened links are not as secure as most other services on this list because the destination will be revealed to anyone who enters that address into their URL bar or uses an app like Google Maps to find where they're going! In addition, bit.ly will only let you use 15 shortened URLs per account at any given moment, which can make it hard if you want to provide immediate access to your content for more than one person at a time! You'll have to wait until somebody uses up all their bits before they can use another link from your account. This might not be a problem for most professional social media managers, but it could prove problematic for someone who has to provide their shortened URLs to clients who expect immediate access.

 

#6 Yandex.ru

 

If you live in Russia, you’ll definitely want to use this shortener because it's one of the biggest search engines there! It's also known as “Yandex” so if you want your content to reach an audience of Russian speakers, using this service is a great way to do it! Just remember that all traffic coming from Yandex will show up as being from that country regardless of where you or your friend actually reside! I have had success with this service and have even had a few clients email me within the past few months to ask for a link shortener to use on their Russian website, so I know it's still in use today.

 

#7 Goo.gl

 

Goo.gl is actually owned by Google, which makes sense because Google owns pretty much everything else that isn't named Facebook or Amazon! It's great for tracking your clicks, but it is extremely limited when it comes to account size and shortened URLs. You only get 2000 shortened URLs with one Gmail account so if you have more than one person who needs access, you’ll have to create multiple accounts! On top of this limitation, bitly offers more customization options so you can ensure your links are personalized for each follower without having to resort to Google Analytics or the like.

 

#8 Linkis

 

Linkis (linkis.com) is a relatively new service, but it's definitely very reliable! Instead of making you wait for your shortened URL to be generated, linkis actually lets you create shortened URLs while still typing out your long address so if you're creating several links in one go, this will save you time and energy! I would recommend using this service if you're only managing one social media account at a time because any more than that might result in too many shortened URLs clogging up your Gmail inbox! If you've ever used Bitly before, then you'll already know how easy it is to create custom links with minimal effort on the