Shorter Links are More Shareable

Shorter Links are More Shareable


Shorter links are more shareable on various social media platforms. With short links, you get to present more content. Not to mention, your audience will share neat links without any hesitation. A few platforms penalize longer URLs.  In fact, some will even remove them from their rankings. That's not the case with shorter links.Shorter links  are more shareable on various social media platforms. With short links, you get to present more content. Not to mention, your audience will share neat links without any hesitation. That's not the case with longer links.

Positively impact search engine optimization (SEO): Longer links can have a negative impact on SEO. This is because search engines don't necessarily follow the link and read the entire URL to determine how important it is. If your goal is to rank higher in organic search results, you should use shorter links. A study by Google found that only 43% of people who clicked on the first link in a list of 10 were able to tell what website the link led to. Only 7% could tell what website the link led to if there were only 4 or 5 links in the list. And, only 2% of people could tell what site the link led to if there were only 3 links in the list.

Since nearly all people click on the first link, it makes sense to make that link as enticing as possible. By using shorter links, you increase the number of people who click on those links. Those people who do click on the link will be able to discover the destination website much more easily. This is good for SEO. Improve your branding: Shorter URLs are associated with higher perceived value. This is one of the most important findings of a study by MarketingSherpa. The study asked people to rate different websites based on their perceived value. People who rated websites with short URLs higher than websites with long URLs. This is true for both consumers and B2C companies and even among people who have no interest in the products or services being offered. Shorten the URL without changing the content:

Don't make your customers click through multiple screens to get to the shortened link. Make it as easy as possible for them to get to the link. And, don't make them type the long link into their address bar. Instead, put the link somewhere it's visible and make it easy-to-click. People will share links more easily: Sharing is one of the main reasons people visit social media sites like Facebook and Twitter. And, sharing links is one of the best ways to get the word out about your website. If you've written an amazing sales pitch (like this one), chances are your reader will share it with his social network with the same enthusiasm he would have sharing a great piece of art or a wonderful meal. By using shorter URLs, you increase the likelihood your readers will share your website link. What's that? You say you don't use pop-up ads? You say you don't use exit pop-ups either? Don't worry. I won't hold it against you.

But, I will say, using these tactics can increase the perceived value of your website in the eyes of your audience. Which, in turn, increases the likelihood they will click on your shortened link. Use Call-To-Action (CTA) buttons: CTA buttons are simply graphic images (usually with a word superimposed over them) that, when clicked, direct the viewer to do something. In the case of a website, the "something" is usually to perform some type of action like buying a product or signing up for a service. Don't put too many CTAs on your home page. It's overwhelming. Instead, use CTAs strategically placed throughout your website. The most effective place for a CTA is on one of your sales pages. Use CTAs at the very end of your sales pitch to create urgency. For example, you could end a pitch like this: "But, there's more! If you act right now, I'll double your first payment for a full year!" "P.S. Remember, there's no risk whatsoever because it comes with my 100% ironclad money-back guarantee!

Formerly known as the 'Silent Guarantee' because it was only valid if you were dissatisfied." Use shorter URLs: It doesn't really matter all that much what you use as the base URL. As long as it's something people can easily remember. For example, you might use something like this: "How many calories does a banana have?" "How many bones are in your body?" "What color is the Hawaiian flag?" And so on. But, make sure the link you use is easy to type and remember. If it's too hard to remember, you won't share it. Shorten it as much as possible without changing the meaning: Don't make them guess. Tell them right away what the shortened link will lead to. If you say anything at all about the link after they click on it, your click-through rate will plummet. One caveat: Don't put any restrictions on who can visit the website. Not unless you want to lose a lot of business.

In brief, here are 16 tips for creating more shareable links: Use shorter URLs Use descriptive URLs Use URL parameters Use HTTP instead of HTTPS Use hrefs Use CTAs Use pop-up ads (but limit their frequency) Use exit pop-ups (but limit their frequency) Use social media share buttons Use shorter URLs in posts, comments and status updates Use visual queues like arrows, underlines and colors to direct attention to your links Include the name or a description of the person who posted the link Include a snapshot of the website when sharing a link Post regularly Use Twitter cards Use shortened URLs on Google+ Pages Use hash tags Use bold and italics Use "em" links Use "strong" links Use snippets of text to represent links Use "go to…" commands instead of links Use "open in..." commands instead of links Use a "+" sign instead of a "