And, as we all know, good (or bad) memory is important when trying to get someone to read your message. Shorter, simpler URLs will give your readers (and therefore, your sales) a much needed boost. When you share a link on social media, people tend to shorten it with something like this (where “s” is the number of characters your URL has):
This makes sense from an analytical point of view. If I share the link to an interesting blog post on my Facebook timeline, I can type the link into my phone and share it with friends with the ease of one touch. If, however, I have to copy and paste the long URL into my own device or someone else’s, that little bit of friction slows me down and makes me wonder if it’s worth the hassle. Shorter URLs mean more sales!
Naturally, there are other reasons why shorter URLs are better but, this is a great place to start when you are thinking about making your content more shareable. If you choose not to use these techniques, don’t worry. You’re not a bad marketer. You just haven’t discovered all the secrets that make online marketing easy and enjoyable for everyone involved. The truth is… Using These Secrets Will Automatically Make Your Marketing Efforts More Successful! P.S. I have an entire website dedicated to helping people create more successful marketing. It’s called: “MarketingSecrets.
Only if you act now will you receive your free digital marketing guide!” I’d love it if you signed up for it! An easy way to test whether your URL is too long or not is by using this tool: I am a member of the Online Marketing Institute, so you can check out their free webinar on how to get more followers (and therefore sales) at the following link:/RxwX0m You can also follow me on Twitter and Facebook. Here are some other resources that might be useful for you:
How To Make Money With Ads On Facebook How To Create A Website And Get It Ranking In Google Indisputable Laws Of Marketing The post Give Your Marketing Urls A Boost With These 7 Simple Techniques appeared first on Gary Halbert. I bet you didn’t know the truth about “pencil necks.
1.As an illustration, I’ll use myself as an example. When I visit a website, I want to know three things: (
2. Does the website or blog offer something of value? (
3. If it does, is it easy to find? (
4. If it is, will I be able to get what I want from it? Let’s examine each of these criteria and decide whether my own URL is easy to find on the web or not. My website address is: . Here is how someone who does not have a direct connection to the internet might type my website address into their web browser:
To make things simple, let’s say that the person doing the typing knows they are searching for my website, so they only type in the first two letters of the URL (in this case, ). If you’re like most people, you’re probably thinking, “Hmm, there are five letters in That is a lot of letters to type into a web browser!” So, I’m guessing that you’ll go and find another site that looks more interesting. You may be wondering why this is important.
Next, I want to explain why it matters that you can get to my website easily. To understand that, you’ll need to know about the three sections of the web: The Search Engine Land website explains it as follows: “A website can be divided into three sections: the homepage, the navigation, and the footer. The homepage is what people see when they first visit your website. It is usually the main content of the page and contains a heading, an introductory paragraph, and one or more paragraphs of content. The navigation consists of links to other pages on your website. The footer is where your website ends.
No matter what part of the website you are viewing, the text on that webpage should be organized in such a way that users can find it by looking at the page title, the heading, or the links.” If you are not familiar with these terms, take a few minutes to read them carefully. They are key to understanding why you should make sure that your website address is easy to find. When someone wants to find you, they do two things: They type into their web browser what they want to find and then they click the web browser’s search button. For example, if someone wants to find my website, they will probably type “.
In this case, they’ll use the first letter of each word in my website address (“) to type in my name. Then, when they find my site, they’ll click on the link and it will take them to my homepage. The key point here is that it doesn’t really matter where I have placed my website address, as long as it is easy for people to find it. For example, here is my website address:. Here is how someone who does not know about the three parts of the web might try to type my website address: “Hmm, there are two letters in that website address!
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