Track Campaign Effectiveness  #No. 1 Premium URL Shortener

Track Campaign Effectiveness #No. 1 Premium URL Shortener

30.Oct.2021

You’ll notice that when you do a URL shortening, the resulting Rebrandly link includes a number of tags , which can be used to track your lead's journey. This is useful for example when you're launching a promotional blast going out to all social channels, or an event where you funnel people from Meetup groups to a single Bizzabo page

 

For example, if you have a promo strategy going out via Twitter and Facebook , you might want to see how many clicks were generated by each specific post. Or say your email blast went out with a CTA asking people to download something in return for an ebook- seeing not only the overall click through rate, but also what percentage of clicks came from different links within the email.

 

Let’s say for example that you have a promo strategy going out via Twitter and Facebook , you might want to see how many clicks were generated by each specific post, or if your email blast went out with a CTA asking people to download something in return for an ebook – seeing not only the overall click through rate, but also what percentage of clicks came from different links within the email.

 

In order to ensure accurate tracking across all of our rebrand.ly URLs associated with a given campaign, we have created four new Rebrandly tags that allow us to do just that . We can use these tags on any URL shortened using our new button or API . Once we tag all our URLs and they start tracking, we can see all the stats behind each individual link as well as our campaign’s overall performance.

 

In addition to being able to track the click through rate for specific links within a larger email blast , you might also want to track if people who downloaded an ebook from your website actually went on and signed up for a webinar . This helps you understand how effective your resource was at converting leads into customers or members . You can do this by using tags in order to group the different types of redirects that take place when someone goes through your URL shortened rebrand.ly links.

 

Tags are working "behind-the-scenes" while tracking your conversions - but it's important that they're included in order for all analytics to be tracked accurately across every short link created . The tags simply group URL redirects together , but are not visible on the end user's browser (and should therefore NOT appear in your final shortened links) .

 

if you have a promo strategy going out via Twitter and Facebook , you might want to see how many clicks were generated by each specific post, or if your email blast went out with a CTA asking people to download something in return for an ebook – seeing not only the overall click through rate, but also what percentage of clicks came from different links within the email.

Before implementing tags into our campaigns, we had no way of knowing which posts or social channels were performing well. Now using Rebrandly, we can easily see which promotional blasts are working best for us.

 

You might also want to track if people who downloaded an ebook from your website actually went on and signed up for a webinar . This helps you understand how effective your resource was at converting leads into customers or members . You can do this by using tags in order to group the different types of redirects that take place when someone goes through your URL shortened rebrand.ly links.

Tags are working "behind-the-scenes" while tracking your conversions - but it's important that they're included in order for all analytics to be tracked accurately across every short link created . The tags simply group URL redirects together , but are not visible on the end user's browser (and should therefore NOT appear in your final shortened links) .

In the end, tags simply group URL redirects together – but are not visible on the end user’s browser (and should therefore NOT appear in your final shortened links) . It shouldn’t be difficult to track our promotions across different social channels or email blasts , and these tags will help us to do that .

The following table explains the four new tracking tags we have added:

 

Note: this table is an example – you can use any tag names and values – as long as they match your campaign setup exactly !

Campaign ID Tag (value)

1 campaign1start-tag

2 campaign1end-tag

3 campaign2start-tag

4 campaign2end-tag

 

Note: these tags are working "behind-the-scenes" while tracking your conversions. However, it's important that they're included in order for all analytics to be tracked accurately across every short link created. The tags simply group URL redirects together but are not visible on the end user's browser (and should NOT appear in your final shortened links).

 

Please note: this is a marketing article explaining how useful tagged URLs are for tracking. It is not copied verbatim from Rebrandly and does not constitute an endorsement of any kind by Rebrandly or its partners. The author just thinks that it would be cool if they were added to URL shorteners, and might write about it on Medium some day when he has more time.

That said, we do think it's a very good idea, but only if everyone agrees to use one standard tracker tag value across all providers...

Published with permission from Rebrandly - Track Campaign Effectiveness (original article here)

Backgound information:

When you’re launching a larger campaign, such as a promotional blast going out to all social channels, it’s important to track the effectiveness of not just each channel , to determine where you might want to focus more efforts or ad marketing spend, but also on the overall effectiveness of the campaign itself.

For example, I run a handful of events in San Diego, where I funnel 12 Meetup groups to 1 Bizzabo page and need to understand which groups are performing best from click to conversion. We can track all that inside our dashboard using Rebrandly’s tagging feature. It should be noted that tags work best with Google Analytics. You can use other tools like Facebook Insights or Hootsuite to track your campaigns, but for this example we’ll be using Google Analytics.

 

No tags added yet. You should add some in order to get the most out of Rebrandly's tracking features! Tags are working "behind-the-scenes" while tracking your conversions - but it's important that they're included in order for all analytics to be tracked accurately across every short link created . The tags simply group URL redirects together , but are not visible on the end user's browser (and should therefore NOT appear in your final shortened links) .

In the end, tags simply group URL redirects together – but are not visible on the end user’s browser (and should therefore NOT appear in your