What are the benefits of using link shorteners

What are the benefits of using link shorteners

29.Dec.2021

They make it easier for people to find your website. When someone is struggling to come up with a long URL, a shortener often gives them the “Aha!” moment they need to click and visit your site. They help you rank higher in the search engines. Google favours sites with shorter URLs, especially if those sites have a high “page rank.” This means you get more traffic from people using Google and other search engines. And, of course, the more people who visit your site, the more likely they are to become buyers.

For example, a small business might use a URL shortener to create a shorter link for the company name, such as  Then, when people search for that company name online, the URL shortener automatically changes that long, confusing link to a shorter one. This makes it easier for them to find your website and click through to your site. Use a URL shortener when: You have lots of links on your website. You can’t remember all of them. You’re not ready to set up 301 redirects to make your URLs shorter.

Although this may be true for some smaller businesses, for most people, using a URL shortener will make it easier to share links and track their performance. What’s more, you’ll be able to get more people to notice your posts when you share links using a URL shortener. Most social media platforms limit the number of characters they will display in an individual link post, so a shortened URL often gets truncated or cut off in that context. But when you share a link with a URL shortener, the full link will appear to the reader. For example, 

Next time you share a link on Facebook, Twitter, or another site, try this: Copy the long link you want to share. Go to www.Matchurl.com. Paste the long link into the little box at the top of the page. Then, copy the generated short link from the bottom of the page. Go back to your original website and paste the short link you just copied into your social media post or email message. This way, your readers will be able to click through to your website (and buy whatever it is you’re selling) without getting a truncated URL that looks strange to them.

To summarize: Using a URL shortener makes it easier for people to find your site; using a URL  shortener helps the search engines rank your site higher; using a URL shortener makes your posts more likely to be noticed by your readers. Remember this: The goal of every marketing campaign is to get people to buy something. If you make it easy for them to find your website, they are more likely to visit and, therefore, more likely to purchase something from you. P.S. Want to see a real life example of how this works? Click here to read an actual email message I wrote for another client. Peace. I had a dream about you last night. No, not that kind of dream… a “marketing” dream.

1.One of the main reasons why I have been so successful over the years is because I am a “lurker” on a lot of forums. I lurk for two reasons: (

2. to learn something new; and (

3. to check out what other people are saying about whatever it is I am trying to promote. Last night I was dreaming about how I was on one of those forums and I posted a message about how a client of mine wanted to hire me to help him with a particular project. In my dream, lots of people on that forum told him they didn’t want to work with me because I was too expensive. But another guy who was also on that forum pointed out that I was really cheap compared to some of the other marketers there. (Which is true.) And then, a few other people started to tell that second guy all about the clients I had helped them win business from and how much money I had made them.

1.One of the main reasons why I have been so successful over the years is because I am a “lurker” on a lot of forums. I lurk for two reasons: (

2. to learn something new; and (

3. to check out what other people are saying about whatever it is I am trying to promote. Last night I was dreaming about how I was on one of those forums and I posted a message about how a client of mine wanted to hire me to help him with a particular project. In my dream, lots of people on that forum told him they didn’t want to work with me because I was too expensive. But another guy who was also on that forum pointed out that I was really cheap compared to some of the other marketers there. (Which is true.

1.In the end, he hired me anyway.) And then, a few other people started to tell that second guy all about the clients I had helped them win business from and how much money I had made them.

2.One of the main reasons why I have been so successful over the years is because I am a “lurker” on a lot of forums. I lurk for two reasons: (

3. to learn something new; and (

4. to check out what other people are saying about whatever it is I am trying to promote. Last night I was dreaming about how I was on one of those forums and I posted a message about how a client of mine wanted to hire me to help him with a particular project.