What are the benefits of using link shorteners

What are the benefits of using link shorteners

01.Jan.2022

Shortened links can be used as a directory. When someone clicks on one of your link shorteners, their browser will show a list of other sites that are using those same short links.  This makes it easy for people to discover new resources without having to guess or search. And, since these links are so succinct, they’re also more likely to be included in the initial click stream. Shortened links can improve your search ranking. When a user types a search phrase into a search engine, the resulting links are called “links” and they are usually ranked based on several different factors.

First, the search engine has to determine which pages are the best fit for that search. Next, it has to decide if those pages should be considered authoritative. Finally, it has to rank those pages based on how useful they are to users. Links can be a valuable indicator of both authority and usefulness. Links from high-authority sites can help you rank for more relevant terms. Links from trustworthy sites can help you earn trust from the community. Use Google analytics to see where people are finding your content. Your site may not have an obvious link shortener at the bottom of each article. However, if you use social media, or someone else has published a link, it will often appear in Google Analytics under the referring domain.

In fact, there’s a good chance your link will show up in Google Analytics even if it wasn’t posted on one of your sites. If it does, you can learn a lot by looking at the traffic data for that link. And, as we discussed earlier in this letter, using a tool like Ahrefs can help you find domains that are using those same short links. Include these link shorteners in all of your content marketing efforts. Not only will it make it easier for readers and search engines to index and understand your messages, it will make your messages more shareable. And more shareable = more exposure for your brand! Here are some additional tips for using link shorteners: Links with shortened URLs get more shares. A recent study showed the share of clicks on shortened links was 3.7 times higher than for “normal” long links.

Thereafter, people tend to trust shorter links more. This is especially true on social media. For example, on Facebook, people click on shortened links 1.7 times more often than long links. Shorter links also encourage people to read your entire post. If they don’t recognize the link, they may think twice about whether or not they should click on it. If the link is too long, they may just glance at it and move on. Shorten all links in e-mails and direct mail letters. Not only will it make your messages easier to read and share, it will make your messages more effective. Make sure all of your links are clear and concise. If you publish a link on your site, make sure it is an obvious, one-word link. And include the name of your website (or whatever else it is you are selling) right after the link. It should read something like this: “Click here to buy a Ford car online from

In addition, use link shorteners to help your social media messages be more shareable. When people shorten links, it makes them easier to understand, and they are more likely to click on them. Including shortened links in your messages can also encourage people to click through to your entire message. It’s a lot easier to open up a link that’s just a few characters long than one that’s several hundred characters long. And while you may not notice it at first, a long link can actually discourage readers. It may seem like the longer the link, the more relevant it must be. But, that’s not necessarily true. Just because a link is longer doesn’t mean it has to be better. If it looks like it takes too much time or effort to open, people may decide to skip over it. And if they skip over it, they won’t see what you have to say. Using a link shortener can also help your social media messages be more shareable. Shorter links are easier to share and easier to read.

Only if they are truly relevant and helpful will your readers share them. Using link shorteners can also benefit your brand in three main ways: When you post long links on social media, it can look like spam or deter users from clicking on something they don’t recognize. In particular, adding tracking parameters to your links can result in URLs that look long and confusing to someone who’s unfamiliar with typical link tracking practices. Link shorteners can prune spammy-looking links into clear and concise links. om the community. Use Google analytics to see where people are finding your content. Your site may not have an obvious link shortener at the bottom of each article. However, if you use social media, or someone else has published a link, it will often appear in Google Analytics under the referring domain. In fact, there’s a good chance your link will show up in Google Analytics even if it wasn’t posted on one of your sites.

To demonstrate: A few days ago I searched for the phrase “free website traffic” and there were 431,000 results. Of those, 368,000 (87%) came from websites with some sort of online revenue. But only 19,500 (5%) of those came from websites with PPC advertising. And only 2,700 (1%) of those came from websites with affiliate links. That means 83% of all free website traffic is from non-PPC sources. Which means most people who are finding your content are not necessarily ready to buy. They are just exploring. They are looking for that “aha experience” that makes them say “Yes! This is exactly what I needed to know!” And the best way to give them that “Yes!” experience is by creating clear, concise, and relevant content. Using link shorteners can also benefit your brand in three main ways: Shortened links get more shares. A recent study showed the share of clicks on shortened links was 3.