The URL slug is a section of a web page's URL that defines the content of the webpage, not including the domain name or subdirectory. For example, you can browse to https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=what+is+a+slug and be taken to an article about what a slug is; in this case, the URL slug is "what-is-a-slug." You can tell that because it appears after "https://www.google.com/webhp?" and before "#q=what+is+a+slug."
Most contain words and/or numbers that describe the webpage's content, but sometimes people use symbols in place of words or numbers because it can be difficult to find a specific symbol on your computer keyboard.
The URL slug helps search engines determine what the webpage is about so they can list it under results for appropriate searches. It also determines where website visitors are taken when they click links that direct them to the specific webpage containing the URL slug.
Using slugs that reflect accurate page content makes it easier for search engines and site visitors to navigate websites; if you include irrelevant, nonsensical, or misleading information within your webpages' URL slugs, you could confuse internal website navigation or alienate potential clients who might believe that your business practices dishonest activities.
These types of slugs also could hurt your website's ranking on search engine results pages (SERPs).
The URL Slug Must Not Be Blank or Contain Spaces
Because the URL slug is a section of the web page's URL, it cannot be blank. If you were to attempt visiting http://www.example.com/ , for example, you would find yourself at "http://www." with nothing to click on because there is no URI after the domain name in the beginning of the web address.
Similarly, do not include spaces within your webpages' slugs unless they are replaced by a "+" sign or "%20," which replaces a space symbol with a "+." For example, you can change www.google.com/intl/en/+/policy/+1button.html to www.google.com/intl/en/%20/+/policy/+1button.html, which will take you to the same webpage but with a slug that reflects accurate page content instead of an inaccurate one that might be filled with irrelevant information or symbols that visitors wouldn't understand.
You May Use Keywords in Your Slug If They Are Relevant to the Content on the Webpage
It is okay to use relevant keywords in slugs so long as they are not misleading for search engines and site visitors, but it's important to remember that even when using keywords in slugs, people should still be able to determine what the webpages are about with just a quick glance at the words.
For example, you can change www.example.com/keyword-slug to www.example.com/attorneys+in+Los+Angeles because attorneys in Los Angeles is relevant to the content within the webpage and would help search engines list that webpage under results for searches like "attorney" or "lawyer."
Keywords Can Be Placed at the Beginning of Slugs When Use of Punctuation Is Limited
Some websites limit the use of punctuation so visitors cannot copy URLs with symbols or punctuation marks, which makes it difficult to include keywords but still maintain webpages' accuracy for search engine rankings and visitor convenience. For example, you can replace http://www.example1-2.com/a+long+title with http://www.example1-2.com/Long+Title because it would be difficult to copy the URL without spaces, which is what you want in this scenario for your visitors' convenience; however, by placing keywords at the beginning of the slug, search engines will still be able to determine what the webpages are about and list them appropriately under results for searches like "long title."
Slugs Can Be Changed After Publication if Relevant Content Changes
If relevant content within website pages changes after they have been published, content managers should reevaluate their slugs so that search engines can properly index pages and site visitors can navigate sites easily. This might mean changing page slugs even if no links have been created to them so that search engines consider the website pages for keywords included in new slugs.
The URL Slug Must Be Unique to Each Page on a Site
To ensure that each web page within a website has its own unique title, URLs cannot be exactly or very similar to other URLS within websites. This includes not only root domains but also subdirectories and pages with the same domain name. If you were to publish a webpage about your company's history at www.example-1.com/your-company/history , for example, visitors could be taken from the homepage when they click on links leading directly to http://www.example-1.com/your-company/history . In addition, if this page was linked to from another page with a similar URL, it would appear as though the two pages were one and the same.
In order to ensure that each webpage has its own unique URL, you can replace the first part of the web address with a unique term to identify content before the domain name. For example, you can replace the "y-company" with something like "our-story" before the URL www.example-1.com/your-company/history so that visitors can easily find this webpage and search engines can index it as its own page and not include it under results for searches on your company's history.
What is a URL Slug?
A slug refers to the part of the URL that identifies the address of the individual page. The slug is located at the end of the URL after the domain and any subdirectories. When you publish content that can change website pages, it's important to give each web page its own unique URL that is specifically related to the content found on that webpage. To do this, you can replace or remove keywords within URLs to make them more appealing for visitors and search engines. Tips: 1) If your website uses punctuation in page addresses, you might want to limit the use of symbols so people cannot copy URLs with them. 2) You can replace keywords in slugs with other relevant words or phrases that are easier for visitors to remember and search engines to identify. 3) The slug must be unique to each webpage on a site, including subdomains, even if there are no links to them yet. 4) When you change website content after it has been published, you might want to reevaluate slugs so that search engines can properly index your pages and site visitors can navigate around your site easily.
What is a URL Slug?
A URL slug is the part of an internet address that identifies the actual page address without its domain name. This location contains keywords for better search engine optimization . If there are many similar slugs on your website, search engines will have this page confused with all the others. For example, if you had a blog about different companies in an industrial niche and every post was named "company-1," "company-2," etc., it would be very difficult for your posts to gain notice over said competitors because they are all using the same keywords. Therefore, you should replace the domain name with something new for each post so that they are more easily found by your target market. The shortened URL does not have to be related to the post itself since it will serve as a means of navigation within your website rather than an advertisement for what is contained on the page. Make sure that you are using search engine optimization when coming up with slugs.
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