A proper, user-friendly URL should have:
Well-structured URLs “describe” the content of the site in detail and give the user a good indication of what they can find within the site. Good web addresses are short, easy to remember and descriptive so that users know where they will be taken on entering the address into their browser. For example, if someone had written this article about well constructed URLs it may be helpful for others who search for more information on well structured URLs to get more than one result! Whereas if this article was published with an informative (easy to understand) title like Well Structured URLs Guide then people might get closer to finding relevant results when searching for "well structured" or "well formed" URLs.
However, if the page was published with a title like "Well structured URLs guide" then that would be bad, because it is not easy to understand for the user what the page content will tell them about well-structured URLs. The potential visitor could think they are searching for information on why you should develop your site using an XML sitemap or some other informational resource rather than learning how to use good structure within your URL address. The URL shows bad structure as it is too short and unhelpful in describing to users what they can learn about by clicking through. If people search for more information on selling websites they would probably get results that featured many sites selling their products but nothing which provided valuable information on this topic!
In conclusion, for a user to find the correct information on a topic quickly, they need easy-to-understand site addresses which describe exactly what their content features. Well-structured URLs make it easier for people to both understand and remember web addresses. Well-structured URLs are descriptive and should be written in a clear and concise way to make it easier for people to search the web.
When reading this article, users might remember (or bookmark) the URL as:
This guide provides information on what should an ideal well structured URL look like and why they matter. If someone was looking for information on well structured URLs, they could search for "well structured URLs guide" which would hopefully get them to this page.
You can see the condensed URL above is much easier to read than the long-hand version in italics at the beginning of this article. The condensed URL combines concise wording with good structure by only having one level in its hierarchy (the www. is implied). Although this URL isn't keyword rich it could be considered helpful for other people who are looking to research on well structured URLs because the descriptive nature of the title matches the content of the webpage.
When SEO (search engine optimization) was first conceived, search results were determined by how many times a term or phrase appeared on a page. Obviously, if a particular keyword or phrase appears too often, the webpage's relevance will not be high enough to gain many clicks. As time has gone by, search engines have become more sophisticated and are now able to weed out spam pages that are created with little value but high frequency of certain keywords.
Nowadays, search engines are looking to find websites that provide the most relevant and helpful information on a subject. A properly structured URL is one of the best ways to provide search engines with this data, which will ultimately lead your website or landing page to rank higher for specific searches.
A well-structured URL allows people who stumble upon it (through social media, paid online ads, etc.) to understand what the webpage is about before they even click on it. If your website or landing page has a URL address that does not provide this information, people may never view it.
When someone is searching through a search engine, they will typically select the top listing as it sounds the most relevant. Having a descriptive URL makes your page easily found by people who run searches looking for pages with specific content.
In addition to helping to drive more traffic from search engines, visitors also want to feel comfortable with what you are offering them. By having a website with well-structured URLs, your visitors are more likely to remember the URL address and visit your site again. If they have to guess what the page is about based on the URL, they may never return to it.
When you are writing out your website or landing page's URL structure, keep these points in mind:
Choosing how to structure your URLs is important because it helps people understand what your page is about. When they are able to easily understand this, they are more likely to click on the link. Having a good structure will also help you rank higher in search engines for related keywords or phrases. As an added bonus, having descriptive URLs is also helpful for visitors to your website because it makes them more likely to remember the page and visit again.
A few tips on how to structure your URLs:
Be concise, but include all the relevant information needed so people know what your page is about.
Use keywords in URL addresses, but don’t overdo it. The primary goal of a URL is to give people an idea of what your page is about – If the keywords are too frequent, the search engines may see it as spam and low-quality content.
Avoid putting dates in URLs because they are not very user friendly. For example, instead of having this for your URL:
Have one that looks like this:
When you are ready to publish your page, read the content of each URL and make sure it makes sense. If you have a complex VCI structure, use a URL builder for this task. This makes sure that every page has a sensible name and good flow from parent pages to child pages.
If you would like to learn more about what you should consider when writing URLs, contact us today! Our team of experts will be more than happy to assist you.
What should a proper URL look like?
Correctly Structured URLs improve the user experience and give people an idea about what they can find on your webiste or landing page before they even click on it. Having a URL that is clear and concise also helps in search engine rankings and makes visitors to your webpage more likely to return in the future.
Some tips when structuring URLs:
-Use keywords in your URLs, but don't stuff them with keywords.
-Make sure URLs are user friendly by including all relevant information people need to know about your web page.
-Avoid putting dates in URLs, as they are not very user friendly.
If you would like to learn more about how you can improve your website's URL structure, contact our team of experts today! We would be happy to assist you.
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