When should you not use link shortening? #MatchURL

When should you not use link shortening? #MatchURL

09.Dec.2021

People often ask me why they should use link shortening services. When you shorten links, people can still see where they’re going before they click on them, so most people consider this to be not that big of a deal.

However, there are many situations in which using these services can actually hurt you more than help you. Here are three situations in which it may be best to avoid using link shorteners:

1) When linking within your own website.   Unless the only reason for the link is tracking purposes (see social media platforms like Twitter and Facebook), there's usually no need to shorten links on your own website . When someone lands on one of your pages, they probably aren't looking for anything else related to it, or they would have navigated there from another page. When you shorten a link within your own website, the user’s browser has to do extra work deciphering what exactly that link is pointing to. When it can't find anything with that URL, it will usually show the user an error . This slows down their browsing experience and may even lead them to assume incorrectly that there is something wrong with your site.

2) When sharing links on social media platforms.   As I mentioned in my previous article , when people share links on social media sites like Twitter and Facebook, sometimes only a portion of the link shows up in their posts! When you use link shorteners for these posts (like Bitly), you're really just making it harder for people to see what the link is and whether they want to click on it.

3) When you're trying to build links.   When you're trying to get other websites to link to you, using a link shortener can actually backfire . Most webmasters can see when a URL has been shortened, and they may be less likely to include your link if they think that you're just trying to hide something. They may also be more likely to remove any links they've already included if they find out that the original links were shortened. 

In general, I would recommend avoiding link shorteners whenever possible. They may make your life a little bit easier, but at the expense of your website's visitors' experience. When you shorten links, you don't actually save much time or effort - if someone is clicking on a link of yours, they probably already know what they're getting themselves into. When in doubt, leave things as they are!

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When Should You Not Use a WordPress Plugin

When Is It Time to Just Let Your Website Die

When to Stop Fixing Your Email Signatures

When Should You Start Customizing Your Email Signatures?

Why Can't I Find My Cancer Site's Facebook Profile URL

10 Things That Will Help Keep Visitors Interested

 

 

When is it time to stop shortening links? There are a few instances when you may want to avoid using link shorteners: 1) When linking within your own website. Unless you have a huge website, there probably isn't any reason why you should be shortening links on your own site. When you use a link shortener, it makes it harder for people to see where they're going when they click on that link - even if you don't write anything about the link in your post!

2) When sharing links on social media platforms. When you share links on social media sites like Twitter and Facebook, sometimes only a portion of the link shows up in their posts! When you use link shorteners for these posts (like Bitly), you're really just making it harder for people to see what the link is and whether they want to click on it.

3) When trying to build backlinks. When you're trying to build backlinks, you want your links to look as natural as possible. When you use a link shortener, it's pretty obvious that you're trying to hide something, and people may be less likely to include your link if they think that you're just trying to hide something. They may also be more likely to remove any links they've already included if they find out that the original links were shortened.

In general, I would recommend avoiding link shorteners whenever possible. They may make your life a little bit easier, but at the expense of your website's visitors' experience. When you shorten links, you don't actually save much time or effort - if someone is clicking on a link of yours, they probably already