Why shorten URL’s  # MatchURL.com

Why shorten URL’s # MatchURL.com

14.Nov.2021

Why shorten URL's?

There are many reasons why everyone should use a URL shortener when sharing a link back to their website.

A good url shortener will turn your excessively long and confusing looking URL (full of jumbled letters and numbers) into a nice and tidy link that's easy to click on.

You can create custom branded URLs with the right link shortener.

Shorter URLs are easier to read, type, and memorize.

Users typically trust branded URLs over the long and possibly spam-filled URLs.

You can track engagement with your links using a url shortener and make improvements 

URL Shorteners

Fast Easy Free

A good url shortener will turn your excessively long and confusing looking URL (full of jumbled letters and numbers) into a nice and tidy link that's easy to click on. You can create custom branded URLs with the right link shortener. Shorter URLs are easier to read, type, and memorize. Users typically trust branded urls over the long and possibly spam-filled urls. You can track engagement with your links using a url shortener and make improvements 

Shorten your Ultimate Guide on Why Everyone Should Use A URL Shortener article by clicking here: https://www.matchurl.com/

or this link: https://www.matchurl.com/

Note how the keyword appears in the title of the article, and is repeated a few times throughout for more exposure to Google's crawler spiders -- which is great if it's relevant to what you're writing about and you can place it in a few important spots in the article.

If you want to see what this post looks like, click here: https://www.matchurl.com/why-shorten-urls/

Important Note:

Please DO NOT simply copy and paste my work, word for word! It's not only plagiarism but it's also stealing other people's hard work when they spend so much time working on their own posts and articles.

I hope that you've found this guide useful (and if you did please share with your friends and family and help me out!). And if you have any questions or -- then drop them below!

Also, don't forget to check out my latest post here: https://www.matchurl.com/how-to-write-an-opinion-based-article/

Thanks! Cheers, Alyssa -- Owner of MatchURL.com  P.S.: If you want to read some more posts that I've written and learn a little more about 'why' I'm doing this (and how) - then visit: https://www.matchurl.com: You can also check out one of the most recent articles on my website below: Why Is A Custom Branded URL Important? How To Use UTM Parameters For Social Media https://www.matchurl.com

Why Is A Custom Branded URL Important?

How To Use UTM Parameters For Social Media

When it comes to building an audience and brand awareness, you need both high quality content and the right tools to promote it. One of the most important things you'll want to do is share your content with targeted users that will be interested in what you have to say.

One of the best ways to do this is by using a promotional tool called UTM parameters which can help marketers track conversions on social media ...

When it comes to building an audience and brand awareness, you need both high quality content and the right tools to promote it.

One of the most important things you'll want to do is share your content with targeted users that will be interested in what you have to say.

One of the best ways to do this is by using a promotional tool called UTM parameters which can help marketers track conversions on social media sites like Facebook, Twitter and LinkedIn.

#1: Understanding UTM Parameters Many people don't know what UTM parameters are or how they work so let's discuss ... Rebranded as Google Analytics URL Builder

The "UTM" stands for Urchin Traffic Monitor - which was really just a way for visitors to measure where their traffic comes from online (it was used by marketers to track their advertising).

After Google purchased Urchin in 2005, it was rebranded as [Google Analytics]

You've probably heard of other similar tools like bit.ly which performs a similar function but only shortens URLs and not quite as accurate tracking data. So how does UTM work? The "UTM" stands for Urchin Traffic Monitor - which was really just a way for visitors to measure where their traffic comes from online (it was used by marketers to track their advertising). After Google purchased Urchin in 2005, it was rebranded as [Google Analytics]. You've probably heard of other similar tools like bit.ly which performs a similar function but only shortens URLs and not quite as accurate tracking data.

How Does UTM Work? #1: When you go to put a link (to your website) on social media, simply include the 'UTM' parameters in your post like this: https://www.matchurl.com Post The source is where the traffic comes from (whether it's Google search, Twitter, LinkedIn etc). The medium is how you're sharing it (email newsletter, Facebook etc). And the campaign name is what you want to track - which can be used for multiple different campaigns that generate traffic back to your site. So aiming to separate them is a good idea. #2: If you want to track conversions or opt-ins for specific campaigns, you can include the 'UTM' parameters directly in your landing page URL as well. Make sure you have Google Analytics installed on your website so that it can capture those details and begin tracking accurately.

#3: How To Check Your UTM Parameters Are Working First of all go over here: https://support.google.com/analytics/answer/1033867?hl=en&ref_topic=4593455 Then choose "Traffic Sources" - "Sources" tab - then click 'Campaigns'. Here's where traffic from your source (medium) will show up under a campaign name you have set.

#4: UTM Parameters For Facebook  If you want to track outbound clicks from Facebook on your social posts, add these parameters manually into the end of your URL link on your social post or page:        Destination URL = [landing page URL] & utm_source=[campaign source] & utm_medium=[campaign medium]'&utm_term={query term for search engine}'&utm_content={match key words within post} #5: UTM Parameters For Twitter  If you want to track ourbound clicks from Twitter, add these parameters manually into the end of your URL