Why Should You Use a Link Shortening Tool

Why Should You Use a Link Shortening Tool


Link shorteners are an incredibly useful tool for bloggers, website owners, and social media marketers. If you have a website or blog and you want to share your posts with others though Twitter,  Google+, Facebook, Pinterest, LinkedIn, Reddit, Digg and many more services short URLs can help.

Good short URLs look like this:


Bad short URLs look like this:

You only get the first 21 characters in the URL so it’s important to include everything you need in that small space. Good short URLs by default store tracking information such as when the link was clicked, where it was clicked from, and the IP address of the clicker.

Most URL shorteners also have a social media component that allows you to share your shortened URLs on Twitter, Google+, Facebook, LinkedIn, and more. When someone clicks your shortened URL they are taken to the website or blog post you originally shared.

Shortened URLs are valuable for two main reasons: marketing and tracking. From a marketing perspective, short URLs are invaluable because they can help track the success of ad campaigns or content marketing strategies. You can see how many people clicked your links and where they came from. This information can help you make decisions about what content is working well and what needs improvement.

From a tracking perspective, short URL tools provide valuable information about who is clicking your links and where they are coming from. This information can help you understand your audience and make decisions about where to focus your marketing efforts.

In most cases, URL shortener tools also track how many people click your links. You can track who clicked your link to calculate the success of ad campaigns or content marketing strategies you’re running. From a marketing perspective, link shorteners are invaluable.

Shortened URLs are also valuable for sending users directly to specific pages on a website. For example, if you want to send someone to your contact page, you can use a shortened URL that automatically redirects the user to that page. This is a great way to keep people on your website and prevent them from getting distracted during the sharing process.

Most link shortening tools will automatically redirect users to different pages depending on where they’re clicking from. If you shorten a link that links to your contact page, for example, but someone clicks it from Facebook, Twitter or Reddit, they’ll be automatically redirected to the appropriate social media account when they click the shortened URL. Keep this in mind when you create your URLs so your analytics are accurate.

While there are many advantages of using shortened URLs there are also some things to keep in mind before implementing this strategy on your blog or website:

- Shortened URLs don’t always play nicely with mobile devices

- check that short URLs are compatible with your website

- make sure you don’t over shorten URLs

- use the analytics features of the shortener to see who clicks your links and where they are coming from

- check that short URLs automatically redirect users to the appropriate page when clicked

You can get around most of these concerns by using a service like MatchURL which is an advanced URL shortening tool. When you use MatchURL, you won’t have to worry about any shortened URLs clashing with mobile devices or looking messy when viewed on desktop computers. You also won’t have to worry about how many characters you include in your shortened link because there is no character limit. Use MatchURL and enjoy simple, automatic redirection and accurate analytics.

That’s why we here at MatchURL have made it easy and simple to use our advanced URL shortening tool with your website or blog. We provide you with a single piece of code that you can copy and paste into any area of your site where you want users to be redirected when they click the shortened link.

Shorten URLs, track clicks, enjoy better analytics and avoid mobile compatibility problems all in one action by using an advanced URL shortener service like MatchURL.


Basic Shortened Link: https://www.MatchURL.com)

Advanced Shortened Link: http://